2025 Give the Gift of Coaching Program & Marketing Toolkit
|
Thank you so much for participating in “The Gift of Coaching 2025” program from Nov 19-Dec 31, 2025. As a participant, you’ve agreed to offer pro-bono coaching during this time period, to help our community members mitigate the stress often associated with the holiday season and planning for the coming year, or another challenge they may bring you.
Here’s how the program will work:
Chapter promotion: The ICF-CT Marketing Committee will promote this program and direct the public to our list of participating coaches beginning this week. We will use social media, our newsletter, and our network of coaches to do so. We’ll continue to promote The Gift of Coaching for the duration of the program.
Marketing Messages for your use: Every Friday, beginning today, October 31, you will receive a social media post and an email message to use to help you promote your pro-bono services. (Schedule of future emails: Nov. 7, 14, 21 and Dec. 5. We’re skipping Thanksgiving week).
You can go ahead and use this marketing material as soon as possible. THE FIRST ONE IS AT THE BOTTOM OF THIS NOTE. Please feel free to modify the captions and messages to your liking and personal style! You may also reuse any of the posts throughout the program.
Incentives/Prizes: This year, we’re going to award some fun prizes for our participants. We will send you a “tally sheet” along with the weekly marketing material. Each week, track your progress via this tally sheet to record the following, so that we can determine our winners at program’s conclusion:
- Personal outreach efforts for the week
- Most social media posts to promote Gift of Coaching for the week
- Number of clients who accept your offer for pro bono coaching this week
- Creative use of communication for The Gift of Coaching
The tally sheet is HERE. Please complete the first one by Thursday, November 6th.
Marketing Support: If you have questions or are confused about how to promote this program and use our marketing materials, please join us for a live Zoom meeting on Monday, November 3rd, at 4pm:
https://us02web.zoom.us/j/5542237167?omn=85722417724
Meeting ID: 554 223 7167
In addition, you can reach the marketing team with questions at:
marketing@icf-ct.org.
This week’s Social Media Post (Oct. 31)
These social media graphics were designed to help you promote your pro-bono coaching services as part of The Gift of Coaching program. Each includes sample comments/text, and a graphic. The comments and captions for each are designed for you to modify as you see fit for your social media pages. Copy and paste the posts onto your social pages and customize the comments. Please preserve the coach list link.
FOR IMMEDIATE USE:
Right click on the image and Save Image As...save to your computer. |
Sample Comment/Caption for this post:
The holidays can be a time of joy—but also stress, reflection, and uncertainty about the year ahead. If you’ve been asking yourself, “How can I better manage this season?” or “What’s next for me?” this is the perfect time to experience the power of coaching.
Along with my fellow coaches at ICF-CT, I am offering coaching support at no cost through the end of December. To meet with me click here [insert YOUR LINK] or message me. To view our full list of participating coaches, here.
------------------------------
Sample initial email note
Below is a draft email note for you to customize for your audience! Modify it or use it as-is.
Subject line: A Holiday Gift Just for You: Complimentary Coaching Session
The holidays can be a time of joy—but also stress, reflection, and uncertainty about the year ahead. If you’ve been asking yourself, “How can I better manage this season?” or “What’s next for me?,” this is the perfect time to experience the power of coaching.
As part of giving back to our community, I am proud to join other coaches from the International Coaching Federation – Connecticut Chapter (ICF-CT) in offering a complimentary, one-hour coaching session during the holiday season - between November 19 and December 31.
Coaching is a thought-provoking, collaborative conversation that helps you:
- Reduce stress and regain perspective
- Clarify priorities and goals for the year ahead
- Take meaningful steps toward what matters most and schedule your free session.
This is our gift to you for the holiday season!
Reserve your session with me today: [insert your scheduling link or website]
------------------------------
ICF Connecticut Board of Directors |